This poster, originally presented at the 2025 ReAct Asia Pacific Conference on Antimicrobial Resistance, outlines plans for a project aiming to reduce antibiotic use by 20% in small- and medium-scale native broiler production through improved husbandry practices and adherence to prudent antimicrobial use (AMU) guidelines.
The project will:
- Assess baseline data on animal husbandry, biosecurity, AMU, and antimicrobial resistance (AMR), and behavioural drivers and barriers among farmers and service providers.
- Develop and deliver interventions, including good broiler husbandry practices (GBHP) and prudent use of antimicrobials (PUG) through training, sensitisation, and coaching.
- Evaluate interventions for effectiveness, fidelity, appropriateness, socio-behavioural acceptability, and cost-benefit outcomes.
- Inform policy and practice by providing recommendations, guidelines, and assessing certification feasibility for scaling up good poultry practices.
- Disseminate findings to stakeholders across the poultry value chain to support sustainable adoption and broader impact.
